"West The Sale" is a vibrant campaign video spotlighting a 2023 sale event at Westgate and IMM malls in Jurong East. With a quirky, neon-esque aesthetic, the video showcases a variety of participating shops, capturing the energetic vibe of the sale and inviting viewers to explore the unique deals on offer. The playful, modern visuals bring out the lively atmosphere, making this shopping event feel fresh and exciting for potential shoppers.